How Not to Start an HVAC Company
June 30, 2010
Seriously, what is the deal with all the bad how-to articles
on the web these days? I frequently see an intriguing headline for an article
that claims it will teach me how to do something I’m interested in learning.
But, invariably, when I click on “How to train for a 10K” or “How to save money
on vacation,” I’m disappointed by the lack of valuable information I find. The
supposedly great how-to tips are frequently oversimplified and often filled
Just this week I came across an article that told me how to
start my own HVAC company in seven easy steps. Yep, seven steps were all it was
going to take me to become a pro business owner in the industry.
Step 1 told me to find out what HVAC certifications and
licensing were required by my state. Then, for Step 2 I needed to come up with
a business name and an eye-catching logo.
Whoa, wait a sec - what about vocational school and
training? What about a step explaining how to actually gain the knowledge and
skills necessary to repair and install HVAC systems?
And what about apprenticeship? Wouldn’t it be nice to learn
from the experienced masters in the industry before going solo?
Shouldn’t any of this matter before I designed that sweet
logo for Kimberly & Daughters Air Conditioning?
Well, not according to the so-called how-to article. Step 3
told me to purchase equipment, and Step 4 told me to create a price list for my
services. By Step 6 I needed to start adding employees to handle my company’s
And, finally, Step 7 told me to focus on customer service
and then sit back and watch my business flourish.
Give me a break.
Have you seen any articles like this out there? What’s the
worst how-to article or tip you’ve seen related to HVAC?