Global Warming Tops Canadian Survey
September 17, 2007
TORONTO - TNS Canadian Facts (TNS), a marketing and social
research firm, has released the results of a new study reporting that one-third
of the Canadian population view the environment and global warming as the most
important issue affecting the world today. Ninety-one percent of the 1,016
nationally representative Canadian adults interviewed by telephone consider
global warming a serious issue and 89 percent support immediate action. The study
also reported that more than eight in 10 are convinced that global warming has
been scientifically proven.
Although the public seems well aware of the issue, the study
reports that 72 percent of Canadians think the federal government and 70 percent
think the provincial governments are not doing enough to tackle global warming.
The study noted that 32 percent view municipalities as more
likely to be viewed as taking the right amount of action. Even at this level,
however, 59 percent of Canadians would like to see more action through
eco-friendly programs and policies.
The study also shows that, in general, Canadians are most willing
to do the relatively easy and cost-free activities to reduce their
environmental footprint. The top three actions that Canadians are most likely
to take to help the environment are recycling, purchasing appliances that are
energy efficient, and replacing traditional light bulbs with
Publication date: 09/17/2007