What do you do when you don’t know for sure what to do? Jacki
Bradbury-Guerrero, owner of Coastal Comfort Heating & Air in Ventura,
Calif., is in one of those areas that, like many, has been hit hard during this
economic downturn. Jacki is a leader who believes in daring to take action and
not simply repeating more of the same action even though she and her team had a
track record of proven success.
Jacki and her son Todd began calling on some prospective customers
as a team. And, what a great idea that turned out to be - customers were very
pleased. Not only did they close more sales, Jacki and Todd enjoyed presenting
So where did Jacki get this idea? She lives by her favorite
quote, "It is not because things are
difficult that we do not dare, It is because we do not dare that they are
difficult." – Seneca
Jacki dared to try this approach when she remembered she had sent
her sons, Todd and Jason, on sales calls together in slower times when their
company was new. She dared to borrow from that successful sales strategy and
everyone is enjoying the benefits including very happy customers.
So, what new ideas or old ideas have you dared to try? It’s time to roll ‘em out!
Sharon is a consultant who
specializes in selling to women and couples. You can contact her at