ACHRNEWS

Daikin Reveals Its DNA

January 29, 2007

DALLAS - In order to provide HVAC contractors with technologically advanced ducted and duct-free variable refrigerant volume (VRV) and split systems to add to their own product line, Daikin AC (Americas) Inc. launched its Daikin Network Alliance (DNA).

DNA is inviting highly skilled HVAC contractors interested in adding Daikin’s intelligent air conditioning solutions to its current product mix to apply for the program.

Those selected as DNA dealers will be chosen based on their technical astuteness and capability of installing and servicing Daikin equipment. DNA dealers, who are required to participate in training at no cost to them, will receive sales referrals, formal recognition, and promotional incentives.

“As more and more contractors hear about Daikin’s worldwide success with VRV and overall technologically advanced suite of products, they want the ability to offer these solutions themselves to customers in their region,” said Christina Trondsen, marketing manager.

“The DNA program provides an excellent communication channel to enable more commercial and residential customers to experience the unique benefits of Daikin products.”

DNA dealers will receive accruals in the form of DNA Dollars through qualified purchases. Half of the accrued dollars will be available for obtaining DNA marketing materials and service tools and the other half will be available to use for sponsorships, events, and advertisements.

For more information, visit www.daikinac.com.

Publication date: 01/29/2007