Catchy, Real Catchy
The ad in question is the full-page Honeywell Genetron advertisement on page 33 of the April 18 issue.
"Within a few years, more new commercial and residential air conditioners will be charged with R-410A than with R-22," states the ad. "Commercial Green Building standards that promote HVAC systems with nonozone depleting refrigerants are becoming more prevalent. Homebuilders are specifying R-410A for their new projects."
And, here's the punch line: "Consumers are more informed than ever about the R-22 phase-out. It's time you started offering Honeywell Genetron AZ-20Â® R-410A options to your customers. After all, sometimes change is a good thing."
For more information, visit www.genetron.com.
Publication date: 12/12/2005