ACHRNEWS

Bosch Offers Training, Literature Via Dealer Portal

May 23, 2011

FT. LAUDERDALE, Fla. - Dealers and HVAC professionals now have access to a comprehensive training and sales program to promote the sale and installation of Bosch geothermal heat pumps.

Upon registering at www.boschwaytogrow.com, professionals will receive a personalized portal with a product registration area as well as access to a Bosch loyalty program, customizable ads, and available special promotions. Direct sign-up for factory and online training classes and continuing education sessions can be found in a tab at the top of page. A full suite of product literature and sales collateral - customizable to include dealer logo, photos, and text - is available for download to use in the sales and marketing process with homeowners.

“The Bosch dealer portal will offer unmatched training and marketing support to HVAC professionals who carry the Bosch brand. We’re a committed partner dedicated to working with our dealers to help them grow their business by adding innovative energy-efficient products like our Bosch line of geothermal heat pumps,” said Ervin Cash, Bosch Thermotechnology North America president and CEO.

For more information on Bosch Thermotechnology and the Bosch series of high-efficiency geothermal heat pumps, log onto www.bosch-climate.us or to learn more about the Bosch dealer loyalty program, visit www.boschwaytogrow.com.

Publication date: 05/23/2011