ACHRNEWS

Arzel Zoning Launches Consumer Website to Aid Contractor Marketing

August 18, 2008

CLEVELAND - Arzel® Zoning Technology has launched a new Website to educate consumers on the zoning comfort solutions offered by Arzel and its contractor network. The site, www.arzel.com, offers homeowners an easy-to-understand overview of the features and benefits associated with installing a zoning system in their home.

Arzel.com provides interactive tools to help homeowners learn about what zoning is and the significant impact it can have on their home’s comfort and energy use. Arzel said it developed this site in response to the growing number of consumers who are using the Web to educate themselves on products and services prior to making important purchase decisions.

According to the company, the Website is another component of the integrated marketing tools it offers to aid contractors when selling zoning to homeowners. The site is a resource contractors can direct their prospects to in order to demonstrate the need for zoning in their home. Site features like the Comfort Quiz™ offer sales support to contractors as it highlights the homeowner’s specific comfort needs and offers zoning as a customized solution.

“We are now able to provide an enhanced level of sales support to our contractors because Arzel.com helps consumers get comfortable with zoning technology,” said Joe Hlavacek, director of marketing. “A great way for contractors to take full advantage of this educational resource is by linking their own Website with Arzel.com.”

Publication date: 08/18/2008