What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”
In case contractors thought differently, potential customers do visit their About Us pages. In fact, it’s usually one of the 10 most visited pages on a contracting website. The About Us page is the best place to talk about years of experience, certifications, awards, and things like company values.
The right way to think about advertising, marketing, and the ABT mindset is sometimes you win, and sometimes you learn. The lessons, while often costly and painful, become the wisdom that will help elevate the HVAC company above the small-minded folks who can’t discipline themselves to operate this way.
For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly.
For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites. The analysis indicates a digital divide forming in the HVAC industry.
Hurst Boiler, a manufacturer of a complete line of gas, oil, solid fuel, wood, waste, coal, biomass, and hybrid fuel-fired steam and hot water boilers, has announced the launch of its new online CAD download solution, featuring the company’s latest boiler models and plan view configurations.
Site Designed to Enhance Its Value for Any User from the Layman to the HVAC Specialist
February 9, 2015
Bry-Air Inc. has introduced its latest website. The company said one of the more notable features includes a mobile responsive design allowing users of mobile devices and tablets to have a very similar experience as the site auto-configures the content to fit the user’s particular device.
I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?
As an HVAC contractor, your focus is likely on everything but your website. This is completely understandable, especially when the phones are ringing. Here are some easy tips to get your website working for you, building your business every day of the year.