What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”
A commodity approach for manufacturing is good. On the other hand, a commodity approach for marketing is bad. If the consumer views your product as a commodity, your product is just the same as anybody else’s product, and the consumer buys on price alone. The key is to differentiate yourself.
Marketing is a crucial aspect of an HVAC business. It is critical to convey important data and information to your customers, but not everyone will have the time and patience to read through large paragraphs and figures. So, what should you do? Make an infographic.
This is the age-old question every HVAC business owner has wanted to know (besides how to find a quality service tech). It more than likely repeats itself every single time a bill comes in from the newspaper, Angie's List, radio/TV… the list goes on and on, but you get the point.
A good, well-designed, professional wrap will do more for brand awareness and positioning than anything else one can do for the same advertising spend. Here are nine ways to make a contracting company’s truck wraps more effective.
In this very modern marketing age, you are not in the contracting business. You are a marketer of contracting services. The closer you adhere to that definition, the better both parts of your business will get.
In the HVAC world, keeping up with product technology seems to be a larger priority than keeping up with marketing technology. But if you’re serious about attracting new business, you’ll also want to look into how to be efficient with your marketing outreach efforts and get the word out as widely and affordably as possible.