HVAC contractors and distributors now have access to the marketing cloud
September 21, 2017
Surefire Local has acquired Sequoia IMS, a provider of advanced internet marketing and search engine optimization (SEO) services for HVAC dealers and distributors. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier®.
Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has announced the speakers for its upcoming Marketing & Sales Focus Conference on Sept. 18-19 in Philadelphia, Pennsylvania. This is the last and largest HARDI Focus Conference of the year.
The seminar, sponsored by Women in HVACR and hosted by David Squires, owner of Online-Access Inc. and Mike Layton, owner of Stochastic Marketing LLC, offered seeds of information for HVAC contractors to bring home, plant, and create the most fruitful marketing garden to grow their business from.
What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”