Whether it’s air conditioning, plumbing, or any other service, all home service providers want to be listed first when it comes to search engines. Here are some basic tips to ensure that your marketing campaigns are not only getting your company discovered, but are driving the right customers to your website as well.
It used to be that when people wanted to hire an HVAC professional they opened the phonebook and scanned the Yellow Pages for that heating and cooling company they’d seen advertised in a commercial, the newspaper, or on a billboard. Today it’s a totally different ball game.
Mascots, when properly deployed, can be a great asset to your business. Just ask the companies behind Mr. Peanut, the Energizer Bunny, or, most recently, the Aflac duck — these well-known characters have helped create brand awareness among consumers.
The so-called shoulder season is often a difficult time for HVAC contractors. The waning weeks of March and the first days of April, as well as parts of fall, often result in slow business for contractors as consumers don’t have to deal with the immediate repairs and replacements brought on by extreme cold or scorching heat.
Literally, hundreds of millions of dollars in sales are generated mostly by the stealth marketing tactics of publicity. That’s a huge return on investment (ROI) because publicity is free. That’s right; publicity is available for no charge. You can’t buy it. Think about that. Hundreds of millions of dollars in sales generated for free.
Company Was Finding It Inefficient and Costly to Manually Locate, Organize, and Share Up-to-Date Materials
February 20, 2015
Goodman Manufacturing Co. Inc. has selected MediaValet to aggregate, organize, secure, and share its large collection of product photos, videos, diagrams, and technical information with its nationwide network of dealers.