Social platform provides members of the industry a professional space to connect
November 19, 2015
BuildBoom, a construction social network has officially launched its public invitation beta with a general public date of Nov. 25, 2015. The social platform is designed to provide members of the industry a professional space to connect and create communities around projects.
In part one of this series, I discussed how Facebook, Google+, Twitter, and Pinterest can help your HVAC business grow. Now that you understand a little more about social networks, I want to take the time to share some general best practices for using social media and some platform-specific strategies that I’ve found work well.
I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?