Articles Tagged with ''marketing strategy''

Marketing Magic: Confessions of a Post-holiday-crazed Marketer

Now’s the Time to Plan an Effective Marketing Plan

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.


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I Saw the Sign, and it Opened Up My Eyes

Got a hot wife? Well, if you lack air conditioning, perhaps you do.
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Know Your Audience

Stop trying to sell equipment to the wrong people.
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Put Some Thought into that Gift

Smart companies are marketing their services everywhere, including on holiday gifts.
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Instead of Worrying, Plan for 2013

Regardless of how your year has been, it’s time to put it behind you and start preparing for 2013. While I’m recommending it is time to start planning for next year, I also encourage you to spend some time reviewing this year’s results.


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An Argument for Direct Mail in the HVAC Industry

For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.


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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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ACHRNEWS

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2015 January 26

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Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
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HVACR INDUSTRY STORE

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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