Articles Tagged with ''social media guidelines''

Have no Fear, Twitter is Here

By Nick Kostora
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Twitter is a great way to establish HVAC brand awareness.
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Transform Yourself into a Social Media Superstar

By Angela D. Harris
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Although there is no exact formula for social media stardom, it is important that contractors remember to balance the promotional side of their business with the personal side.


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Social Media Policies Protect Contractors, Brand

Finding a Balance Between Communication and Policy
By Angela D. Harris
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With the growing acceptance of social media in business, many of the social debates have shifted from if an HVAC contractor should employ social media to how to govern its use. Enter social media policies. These policies can help protect contractors and their companies from libelous or malevolent online conduct from employees.


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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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