HVAC contractors must develop policies and procedures for technicians that please non-smokers, yet don’t vilify those who do smoke. It’s a problem with no easy answer; one that is likely greyer than the cloud of smoke at the end of a cigarette.
I work with owners and managers all the time, talking about various parts of their businesses, but one aspect that gets little thought is the definition of their ideal customer. I realize that we would all like to take care of everyone who calls our business, but we need to put some thought into our ideal.
For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites. The analysis indicates a digital divide forming in the HVAC industry.
Everyone has trouble hiring good employees: This is a fact of business that has been around as long as people have thought about it. But when I ask a manager exactly what employee he or she is looking for, the most common answer I get is, “Someone good.” What does this mean?
A properly structured company-sponsored 401(k) match is perhaps among the best answers to the question on how to best reward longevity in your company and reduce needless turnover we’ve all suffered from at one point or another.
The Internet’s become an easily accessible and influential forum for current or prospective customers to share their opinions of your company’s service. And, a negative review — whether it’s warranted or not — can crush your company’s credibility in just a few sentences.
Amidst all the challenges that tugged at your productivity, you overcame and achieved. You deserve a pat on the back, so, here it is. Feels good, doesn’t it? But what about the guys and gals with their boots on the ground. Are they gaining the recognition they deserve?