After all of these years in this industry, I am still more than a little impressed that consumers pay to be a part of our service company clubs. But I have a question: Can you say with all certainty that your club customers are treated across-the-board better than everyone else who uses your company?
Sometimes the phrase “thinking outside the box” can get thrown around faster than a crack pipe at the mayor of Toronto’s home. But, as an HVAC contractor, you need to make sure you are doing things for a reason and not just because that is the way you have always done them.
We have noticed what may be an alarming trend that our number of service calls has been declining over the last four years. Internally, we have had numerous discussions regarding this situation, and I thought it might be worthwhile to share our thoughts.
Home performance contracting is more than just an industry buzzword for the team at Minnick’s Heating, Cooling, Energy Solutions, and Insulation. Why did the three owners decide to start focusing on the home performance market?
Now that you are basking in what hopefully has been several profitable months, I’m here to give a reality check. We don’t want to give away in the last three or four months of the year all that we worked so hard to earn.