Most automobile owners recognize the importance of maintaining their vehicles, but the same often doesn’t hold true for homeowners when it comes to their HVAC systems. Contractors who fail to offer service agreements are not only damaging their bottom lines — they’re doing a disservice to customers.
Advancements in technology have extended the life cycle of virtually every product in the industry while at the same time are creating a need to replace equipment more frequently in order to take advantage of the most efficient offerings in the marketplace.
After all of these years in this industry, I am still more than a little impressed that consumers pay to be a part of our service company clubs. But I have a question: Can you say with all certainty that your club customers are treated across-the-board better than everyone else who uses your company?
Sometimes the phrase “thinking outside the box” can get thrown around faster than a crack pipe at the mayor of Toronto’s home. But, as an HVAC contractor, you need to make sure you are doing things for a reason and not just because that is the way you have always done them.
We have noticed what may be an alarming trend that our number of service calls has been declining over the last four years. Internally, we have had numerous discussions regarding this situation, and I thought it might be worthwhile to share our thoughts.