Two articles I recently read brought me to a similar recognition, but most aptly stated by Joseph Schumpeter,The Economist, March 14, 2015 — “People still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together.
In the world of HVAC residential service, everybody’s doing outbound calling, but not many are doing it well. What do I mean by not everyone is outbound calling well? It’s simple; your people hate making the outbound calls, and your customers can hear it in their voices.
Sales is what drives every business. If you don’t sell anything, you don’t make any money. If you don’t make any money, you don’t stay in business. That’s not Business 101. It’s more basic than that. It’s Business 100. You have to make a buck to keep the doors open.
A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.
Wolseley Canada has announced that Gilles Pétrin has been promoted to vice president, sales and business development. In this new role, Pétrin will be responsible for sales, business development, acquisitions, sales training, and sales force optimization.