As an HVAC contractor, your focus is likely on everything but your website. This is completely understandable, especially when the phones are ringing. Here are some easy tips to get your website working for you, building your business every day of the year.
Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.
The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.
An HVACR service manager or service company owner in pursuit of excellence should be actively involved in the maintenance and almost-constant evolution of their website. Approaching it via a blend of the available options makes it manageable.
1st Source Servall, one of the largest distributors of appliance and HVAC parts in North America, announced that it has launched a new digital marketing services division, Profit Partners Solutions, to assist small businesses in the appliance and HVAC sales and service industry.
... So the guy stands there with his mouth agape and says, “But Doc, why do you have to operate on my foot? The splinter is in my finger!” Why am I leading off with a punch line? Because it applies to about 80 percent of people who can’t figure out why their website doesn’t “work.”