As a HVAC business owner, you may wonder how much consumers pay attention to online reviews when selecting HVAC and other home services providers. According to a new survey from Software Advice, the answer appears to be: quite a bit.
Yelp has earned its reputation as being one of the most prominent review websites on the Internet since 2004. Whether someone eats at a restaurant or gets service from an HVAC contractor, more and more frequently, consumers are turning to Yelp.com to provide a review of their experiences.
You see them all the time. You can’t get away from them. Chances are, you’ve looked at them or even left one. For a business owner, it’s the elephant in the room, the 800-pound gorilla. If you run a business, you are almost undoubtedly aware of online reviews and how they may impact business, both positively and negatively.