Articles Tagged with ''online reviews''

Revenge is Best Served Really Hot or Really Cold

By Kyle Gargaro
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Happy wife, happy life -- I don't think so!
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Bad Reviews Are a Good Thing

Responding Responsibly to Negative Reviews Boosts Credibility, Visibility
By Jen Anesi
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For contractors, bad reviews present an incredible opportunity to turn a dissatisfied customer into a satisfied repeat customer who might even refer his friends and family. 


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A Little Yelp from My Friends

By Jen Anesi
What would you do if you read a negative review? would you stand up and walk out on me?
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Did You Hear What Susie Said About Your Company?

By Herb Woerpel
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Every online review matters -- no matter how untrue.
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Yelp Help: Enticing Your Customers Through the Review Site

By Dave Landry Jr.
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Yelp has earned its reputation as being one of the most prominent review websites on the Internet since 2004. Whether someone eats at a restaurant or gets service from an HVAC contractor, more and more frequently, consumers are turning to Yelp.com to provide a review of their experiences.


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Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine
By Adams Hudson
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It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


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Incentivizing is the Key to Obtaining Reviews

By Matt Bishop
One Comment
You see them all the time. You can’t get away from them. Chances are, you’ve looked at them or even left one. For a business owner, it’s the elephant in the room, the 800-pound gorilla. If you run a business, you are almost undoubtedly aware of online reviews and how they may impact business, both positively and negatively.


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Marketing Magic: The Power of Customer Opinion

By Adams Hudson
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Today, we are staring straight down the barrel of the opinion age. Not only does everyone have opinions, but now everyone can share them.


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Overcoming Bad Reviews: How to Protect Your Small Business Online

Tech Experts Offer Four-Step ‘Reputation Marketing’ Solution
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It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. It could be a disgruntled employee, an angry customer, or even a competitor. But as damaging as a bad review can be, positive reviews can be equally constructive.


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Subdue Negative Online Reviews

By Herb Woerpel
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Are you clued in to the thoughts and remarks your customers may be sharing about your company online?


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Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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2014 National Plumbing & HVAC Estimator

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