In reading a recent article by The NEWS’ long-time refrigeration columnist, Joe Marchese, titled “Ice Breaker: Do It Right - Clean, Dry, and Tight,” I realized that two out of three of those items apply to advertising. Clean and tight are essential to do it right.
It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.
Clockwork Home Services, a Sarasota, Fla.-based franchising company, recently secured an advertising campaign through the AMC television network’s reality series, “The Pitch.” According to AMC, this series offers viewers a glimpse inside America’s top ad agencies as two agencies compete to win a new client’s contract.