HVAC contractors and distributors now have access to the marketing cloud
September 21, 2017
Surefire Local has acquired Sequoia IMS, a provider of advanced internet marketing and search engine optimization (SEO) services for HVAC dealers and distributors. This is the third acquisition by Surefire Local, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012. The merger of Sequoia into Surefire Local represents a unique and significant opportunity for Surefire to further expand into the home improvement vertical. Sequoia is a preferred online marketing vendor for Carrier®.
It’s no secret that technology continues to change our lifestyles year after year. However, staying ahead of the curve when it comes to these changes seems like a tall order for many HVAC contractors. In order to reach today’s consumer, you have to understand the way their viewing habits and entertainment preferences have evolved.
The NEWS is accepting nominations for its annual Best Contractor to Work For contest. Each year, The NEWS’ editors honor great companies who have done a phenomenal job when it comes to taking care of their employees and truly making their businesses the best places to work.
If you want your employees to step up and deliver the best service to your customers, it’s time to make sure that you and your employees are on the same team — that everyone is aligned and “pulling in the same direction.”
TransUnion reported credit card balances increased 7.4 percent to $693 billion, and personal lending balances increased 9.7 percent to $102 billion from the previous year in its first quarter “2017 Industry Insights Report.”
WalletHub’s analysts compared more than 1,200 small-sized cities across 16 key metrics, ranging from average growth in the number of small and large businesses to investor access to labor costs. Considering the firm’s findings, The NEWS reached out to contractors and manufacturers living in some of these cities and asked their opinions on the places they call home.
Whatever wearable device makes the most sense for a particular construction company, the most important factor is that business owners and managers take advantage of these new technologies that could potentially save lives and improve the safety and health of their employees.
The NEWS presents the top 40 HVACR professionals under 40 years of age who are accomplishing great things in their respective positions. This is the third year we’ve asked our readers to nominate the best of the best and, indeed, they did. We received 180 entries, and picking the top 40 was incredibly difficult.