Articles Tagged with ''sales and marketing''

Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales
August 19, 2013

Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right? 


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Don’t Market on the Cheap

Your Sales and Reputation Will Suffer
July 8, 2013
Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.


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Six Tips to Ensure Your Sale Is the Start of Something Big

Your New Customer Is a Potential Asset for the Future
June 7, 2013
A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.


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Podcasts: April 15, 2013

April 15, 2013
In this podcast, Joe Crisara, HVAC, plumbing, and electrical service contractor “sales coach” with contractorselling.com, shares HVAC-specific marketing and sales tips designed to help contractors succeed in today’s business environment. 


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Don't Give Up - Follow Up

It Is Not Over Till You Give Up
April 12, 2013
A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.


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Back to the Things That Worked... Back to the Past

February 4, 2013
Are some of your best marketing and selling tools on the shelf collecting dust? Is this the right time for you to go back and use the selling tools that made you money years ago? Tools like personally contacting your customers. In person.


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Obituary: William E. Roach Jr.

December 10, 2012
William E. Roach Jr. passed away Sept. 2, 2012. He joined Superior Equipment Sales Inc. in 1980 as sales and marketing manager and played an important role in Superior’s success.


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Staying Connected to Your Customers in This Digital Age

July 24, 2012
Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.


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Wolf Steel Welcomes New Account Manager

July 23, 2012
Wolf Steel Ltd. recently announced the appointment of Andrew Gabura as account manager for the GTA Southwestern Ontario region, representing both the Napoleon® and Continental® heating and cooling brands.


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Manufacturers: April 23, 2012

April 23, 2012
Emerson Climate Technologies names president of Refrigeration business; Rheem names corporate national accounts manager; Rawal Devices relocates manufacturing facility; KE2 Therm Solutions hires regional sales engineers; Mars Air Systems restructures its sales and marketing team; Xylem’s Bell & Gossett Little Red Schoolhouse seminars gain reaccreditation; EnOcean appoints chief operation officer.


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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

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NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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