This month on www.achrnews.com we are running an online poll to gauge our web visitors’ opinions on the regional standards rule established by the Department of Energy (DOE). Although the poll has only been up for a week at the time of writing this column, I am already disturbed by the early results.
What type of deal is best to offer in a marketing campaign? Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer?