Expanding its heating product portfolio, the company has introduced an upgraded ES38 direct vent wall furnace as well as a new condensing boiler side mount kit. An enhanced digital control panel has been added to the furnace.
There are many ways that HVAC contractors can market high-end furnaces to consumers, either by emphasizing the quality and uniqueness behind the name brand or by pointing out the many high-tech features that homeowners hear so much about.
What once was an inviting $1,500 tax credit is now a return to the traditional selling methods of explaining features and benefits of high efficiency products to homeowners. While it may be necessary to shift gears to a new selling strategy, some things still remain the same.
Regional standards for HVAC equipment have been a hot topic of discussion in the industry, and the proposed rule for the standards could be finalized next week. Currently, the Department of Energy (DOE) is making the rule available for public comment until today, Oct. 17.
The Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI) reported that, during the second quarter of 2011, ductless split systems shipments showed the highest product sector gain, increasing by 68 percent.