Mobile technology is trending when it comes to scheduling service calls. According to a CSG Intl. survey, nearly all respondents — 97.5 percent — want more control of the scheduling process and prefer alternatives to calling providers for an appointment.
Practically every major company in every industry has its own mobile application, and HVAC is no exception. In fact, many OEM manufacturers have been working to create apps to make everyday jobs easier for contractors.
As Alexander Pope said in his famous An Essay on Man, “Hope springs eternal in the human breast.” I think of that saying every year at the beginning of baseball season. Everybody has hope for their team on Opening Day. In business, however, an owner or manager doesn’t have the motivation of the playoffs and World Series.
The HVAC industry is not immune to this growing trend for on-demand services. Last year, on-demand behemoth Amazon launched Amazon Home Services, offering 15 million service listings across more than 900 professional services, including HVAC. Amazon joins Home Advisor, Thumbtack, and others offering these types of middlemen services to connect homeowners with contractors.
Historically, the most common HVAC company names were typically family-named or alphabetical, which helped the positioning in media that listed companies A to Z. It’s important for HVAC contractors to break through all the clutter and noise in the market and be memorable.
Training needs to occur at all levels of the company. It’s just as important for a comfort consultant or sales engineer to be trained on the latest technologies in the models he or she is selling as it is to train the actual installer on that equipment’s actual installation methods.