Even if writing isn’t your thing (or if you simply don’t have the time to devote to it), your company can still have quality, timely, relevant content on its website — content that will not only translate to sales leads, but also help establish your company as a trustworthy source of information within your community.
Ask my wife and she’ll pull out a list a half-mile long referencing every time I’ve been guilty of hearing, but not really listening. But what’s the difference between hearing and listening, and why is one so much more important when it comes to our relationships with others?
In case contractors thought differently, potential customers do visit their About Us pages. In fact, it’s usually one of the 10 most visited pages on a contracting website. The About Us page is the best place to talk about years of experience, certifications, awards, and things like company values.
Take a look around your office right now. Notice any glazed eyes or slack expressions? It’s not too late to get your employees fired up and motivated. Create a contest and cultivate some friendly competition or organize a summery-themed potluck. Remember, happy employees create happy customers.
Most automobile owners recognize the importance of maintaining their vehicles, but the same often doesn’t hold true for homeowners when it comes to their HVAC systems. Contractors who fail to offer service agreements are not only damaging their bottom lines — they’re doing a disservice to customers.
This year is already being described as one of the most politically polarizing in American history. And just as voters are expressing very strong opinions at the polls in 2016, HVAC contractors also have strong opinions about whether it’s good business to be involved in politics.