I work with owners and managers all the time, talking about various parts of their businesses, but one aspect that gets little thought is the definition of their ideal customer. I realize that we would all like to take care of everyone who calls our business, but we need to put some thought into our ideal.
While profit is essential to keeping the lights on, if making money is the only goal on the table, we may be headed down a road that leads to nowhere. But, what if the motivation were actually service itself?
Do you want more repeat business? Start with these four simple changes. They can be implemented into your business immediately, and you’ll see a profound long-term change in how your business retains more repeat customers.
Vinge will oversee all customer relations and human resource needs
August 10, 2015
Minneapolis Saint Paul Plumbing, Heating & Air, an HVAC and plumbing contractor serving the Twin Cities area, has announced the addition of Peter Vinge as customer service manager. Vinge will oversee all customer relations and human resource needs as the company continues to expand its team.
Have you ever told your team what you want your company to sound like? Seriously, what do you want your business to sound like on the phone? If this is a foreign concept to you I am challenging you to put some thought into it.
Book Was Written to Help HVAC Technicians Improve Their Soft Skills
June 2, 2015
Coscia Communications Inc. has announced that the new fourth edition of Steve Coscia’s book, HVAC Customer Service Handbook, has exceeded 10,000 units shipped. The book is currently taught at more than 120 colleges worldwide.
This on-demand model has spread quickly into others markets, as well, and apps are now available that connect consumers with local freelance labor that can provide everything from same-day grocery delivery to dog walking to handyman services.