This is the time of year when we all think about thanking the people around us. As we enter the new year, we begin to make plans for how we will be better in the upcoming months. While we are in this mood, we need to seriously consider thanking the other people that make our businesses possible: the customer.
The holidays are a great time of year, depending on who you are and what you do for a living. Most people on the front lines in a retail organization will tell you that this time of year is exhausting. This time of year can also be stressful to our people in the home service industry.
Making the decision to open another location is no small undertaking and involves finding the right people to staff the new location and doing a lot of research to make sure the new area can support another HVAC business.
I work with owners and managers all the time, talking about various parts of their businesses, but one aspect that gets little thought is the definition of their ideal customer. I realize that we would all like to take care of everyone who calls our business, but we need to put some thought into our ideal.
While profit is essential to keeping the lights on, if making money is the only goal on the table, we may be headed down a road that leads to nowhere. But, what if the motivation were actually service itself?
Do you want more repeat business? Start with these four simple changes. They can be implemented into your business immediately, and you’ll see a profound long-term change in how your business retains more repeat customers.
Vinge will oversee all customer relations and human resource needs
August 10, 2015
Minneapolis Saint Paul Plumbing, Heating & Air, an HVAC and plumbing contractor serving the Twin Cities area, has announced the addition of Peter Vinge as customer service manager. Vinge will oversee all customer relations and human resource needs as the company continues to expand its team.
Have you ever told your team what you want your company to sound like? Seriously, what do you want your business to sound like on the phone? If this is a foreign concept to you I am challenging you to put some thought into it.