Articles Tagged with ''marketing''

Where Have All the Customers Gone?: Beware of the Games that People Play

March 14, 2011
The last article in this series discussed different survey options that you might employ to collect results. While it’s important that you choose one, it’s also important that you realize each possesses pros and cons. If you have your technicians distribute surveys, some techs may attempt to lobby homeowners for better scores.
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Contractors Marketing With YouTube

March 14, 2011
It only takes a visionary imagination and an inexpensive hand-held video camera to become a YouTube sensation. While videos on YouTube can become overnight hits with good marketing and originality, some businesses are choosing to market themselves by posting videos both on YouTube and on their own websites.
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Advertising and Referrals: The One-Two Punch of Marketing

March 7, 2011
There are five great reasons to advertise: 1) To reach new customers; 2) To keep your name before current customers; 3) Because it pays over the long term; 4) To generate traffic; and 5) To increase sales and profits. A great way to maximize sales and profits is to complement your advertising with referral marketing.
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Marketing Magic: Top E-mail Marketing Mistakes

February 28, 2011
Mistakes are powerful lesson builders. And nowhere is this more evident than in e-mail marketing. E-mail marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it. Usually, the more difficult or expensive your marketing media is, the greater the research and testing you put behind it.
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Maximize Your Show Experience

February 7, 2011
It’s another year and it will soon be time again for more of the hustle and bustle of contractor shows. It’s time to shake hands, meet new business prospects and - most importantly - sell, sell, sell. If you’re a contractor who plans on going to a local or regional home and garden show in order to round up some new business, be sure to take maximum advantage of your time at the show.
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Where Have All the Customers Gone: Kindergarten Lessons

January 31, 2011
In the first column in this series, “Customers and True-Blue Customers” (Jan. 17), we identified that the most important number that matters is the number of repeat customers you’ve established. In this column, we’re going to take a lesson from elementary school and apply it to retaining customers.
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Where Have All the Customers Gone?: Customers and True-Blue Customers

January 17, 2011
The HVAC business is relatively simple. Your company’s objective is to find customers, solve their problems, and serve them in a capacity in which they will use you again in the future. Herein lies the question and the challenge: How well are you doing at retaining your customers?
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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

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Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

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