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Articles Tagged with ''marketing''

Riding the Future of Service Marketing

While service marketers are paddling diligently to stay ahead of the changes in online marketing, a new wave is about to come crashing in. Those who see it coming and act on it quickly will ride it to the top and leave the competition in their wake.
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Service Experts Now Selling New HVAC Systems for $99/Month

Service Experts announced that it is helping consumers save energy by offering a new program, allowing them to upgrade old, inefficient heating and air conditioning systems for as low as $99 per month. With this program, homeowners can purchase a new Lennox® high-efficiency system to replace their older HVAC equipment.
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Where Have All the Customers Gone?: Beware of the Games that People Play

The last article in this series discussed different survey options that you might employ to collect results. While it’s important that you choose one, it’s also important that you realize each possesses pros and cons. If you have your technicians distribute surveys, some techs may attempt to lobby homeowners for better scores.
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Contractors Marketing With YouTube

It only takes a visionary imagination and an inexpensive hand-held video camera to become a YouTube sensation. While videos on YouTube can become overnight hits with good marketing and originality, some businesses are choosing to market themselves by posting videos both on YouTube and on their own websites.
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Advertising and Referrals: The One-Two Punch of Marketing

There are five great reasons to advertise: 1) To reach new customers; 2) To keep your name before current customers; 3) Because it pays over the long term; 4) To generate traffic; and 5) To increase sales and profits. A great way to maximize sales and profits is to complement your advertising with referral marketing.
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Marketing Magic: Top E-mail Marketing Mistakes

Mistakes are powerful lesson builders. And nowhere is this more evident than in e-mail marketing. E-mail marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it. Usually, the more difficult or expensive your marketing media is, the greater the research and testing you put behind it.
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Maximize Your Show Experience

It’s another year and it will soon be time again for more of the hustle and bustle of contractor shows. It’s time to shake hands, meet new business prospects and - most importantly - sell, sell, sell. If you’re a contractor who plans on going to a local or regional home and garden show in order to round up some new business, be sure to take maximum advantage of your time at the show.
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Where Have All the Customers Gone: Kindergarten Lessons

In the first column in this series, “Customers and True-Blue Customers” (Jan. 17), we identified that the most important number that matters is the number of repeat customers you’ve established. In this column, we’re going to take a lesson from elementary school and apply it to retaining customers.
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Where Have All the Customers Gone?: Customers and True-Blue Customers

The HVAC business is relatively simple. Your company’s objective is to find customers, solve their problems, and serve them in a capacity in which they will use you again in the future. Herein lies the question and the challenge: How well are you doing at retaining your customers?
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2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

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NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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2014 October 27

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EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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2015 National Plumbing & HVAC Estimator

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