Articles Tagged with ''marketing''

The Art of Marketing High-End Furnaces

By John R. Hall
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There are many ways that HVAC contractors can market high-end furnaces to consumers, either by emphasizing the quality and uniqueness behind the name brand or by pointing out the many high-tech features that homeowners hear so much about.


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Marketing Magic: Exposing Modern Marketing Myths

By Adams Hudson
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Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet.


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The Worst Bad Business Assumption

By Bob Janet
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What is the worst bad business assumption? Assuming word-of-mouth advertising is the best form of marketing.


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Poll Highlights Best Marketing Methods

By John R. Hall
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What type of deal is best to offer in a marketing campaign? Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer?


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Sept. 13, 2011: Rheem Names Fristik to Lead Corporate National Accounts and Marketing

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Rheem has announced that Joseph A. Fristik has been appointed corporate vice president, national accounts and marketing.


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Cashing in on the Coupon Craze

By Kimberly Schwartz
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Have you heard about the extreme couponing craze? From the women I talk to at church to the bloggers I read online, it seems like everyone is going gaga for coupons these days.


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Contractors Play Ball to Market Themselves

By Peter Powell
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When it comes to small HVAC contractors drawing attention to themselves, they find putting a company name on the back of a jersey, buying ads in a hometown newspaper, and volunteering for a service project becomes a way to draw attention to the company.


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Why Should I Buy Your Product Anyway?

By Mike Murphy
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Everyone has been challenged (more than once) to prove why their product is better. When customers ask “why?” they really want to know: What’s in it for me?


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Marketing Magic: Why Your Marketing Isn’t Working Like Before

By Adams Hudson
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What was, isn’t anymore. Why do I begin this article with a completely undiagrammable sentence? Because most things in business now aren’t following diagrams either.
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How to Close a One-Legger

By Michael O'Grady
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First, what is a one-legger?


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Joseph Groh

Joseph Groh, an industry veteran boasting 35 years of HVAC experience, discusses the 2008 bicycle accident that cut his career tragically short, and how the Joseph S. Groh Foundation is his way of giving back to the construction trade. Posted on Aug. 22.

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Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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