Articles Tagged with ''marketing''

The Worst Bad Business Assumption

October 10, 2011
What is the worst bad business assumption? Assuming word-of-mouth advertising is the best form of marketing.


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Poll Highlights Best Marketing Methods

October 3, 2011
What type of deal is best to offer in a marketing campaign? Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer?


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Sept. 13, 2011: Rheem Names Fristik to Lead Corporate National Accounts and Marketing

September 13, 2011
Rheem has announced that Joseph A. Fristik has been appointed corporate vice president, national accounts and marketing.


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Cashing in on the Coupon Craze

September 9, 2011
Have you heard about the extreme couponing craze? From the women I talk to at church to the bloggers I read online, it seems like everyone is going gaga for coupons these days.


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Contractors Play Ball to Market Themselves

September 5, 2011
When it comes to small HVAC contractors drawing attention to themselves, they find putting a company name on the back of a jersey, buying ads in a hometown newspaper, and volunteering for a service project becomes a way to draw attention to the company.


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Why Should I Buy Your Product Anyway?

August 22, 2011
Everyone has been challenged (more than once) to prove why their product is better. When customers ask “why?” they really want to know: What’s in it for me?


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Marketing Magic: Why Your Marketing Isn’t Working Like Before

August 15, 2011
What was, isn’t anymore. Why do I begin this article with a completely undiagrammable sentence? Because most things in business now aren’t following diagrams either.
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How to Close a One-Legger

August 8, 2011
First, what is a one-legger?


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Time to Take My Own Advice

August 8, 2011
Have you ever told someone something and then thought that you should be telling yourself the same thing?


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How to Handle Online Reviews

July 25, 2011
Not long ago, according to Jack Beers of Metcalfe Heating & AC (Manassas, Va.), contractors all followed the old adage: “If you do a great job, your customer will tell nine people. Do a poor job, and they’ll tell 22 people.” But today, as more and more customers post online reviews, Beers explained, “The difference now is that if you do a poor job, they’ll tell 22 million people.”
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