Articles Tagged with ''marketing''

Building a Business Relationship with an Ad Agency

By Mike Hart
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I have seen how a marketing agency can lead companies to success and help increase sales year after year. Here are a few tips on how your company can benefit from utilizing an experienced full-service marketing agency.


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I Saw the Sign, and it Opened Up My Eyes

By Matt Bishop
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Got a hot wife? Well, if you lack air conditioning, perhaps you do.
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Know Your Audience

By Jen Anesi
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Stop trying to sell equipment to the wrong people.
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Metro, Rural Marketing Are the Same, Only Different

Similar HVAC Tasks, Different HVAC Angles
By Matt Bishop
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Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.


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Don’t Market on the Cheap

Your Sales and Reputation Will Suffer
By Bob Janet
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Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.


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Celebrate Self-Promotion Month with 3 Top Marketing Tips

By Cherie Preville
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September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.


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How Does Your Brand Look Online?

Five Steps to Keep From Looking Like a Homeless Street Vendor
By Joe Thomas
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There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.


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Going Against the $29 Tune-Up

By Joanna R. Turpin
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Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up. So is the $29 tune-up an effective marketing tool that can be used to beef up the customer base? Or is it a pernicious practice that lowers the bar for the HVAC industry? It all depends on your outlook.


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Resource Guide to Indoor Air Quality

By John Conrad
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To aid contractors seeking to enter the IAQ market, manufacturers offer a full array of tools to assist in the marketing and selling of products and systems to the homeowner during replacement sales, service calls, and scheduled maintenance visits. This guide provides a sampling of the resource materials and assistance available.


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Uponor North America Welcomes New General Manager of Canada

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Uponor North America named Charlie Harte as general manager of Canada. Harte will be responsible for sales and marketing leadership of the Uponor Canadian business.


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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