Service World Expo, being held Sept. 7-8, announces a call for entries for its Super Hero Branding contest. “We are looking for a few special companies that use a super hero logo to brand their team of professionals,” said an expo spokesperson.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.
In reading a recent article by The NEWS’ long-time refrigeration columnist, Joe Marchese, titled “Ice Breaker: Do It Right - Clean, Dry, and Tight,” I realized that two out of three of those items apply to advertising. Clean and tight are essential to do it right.
Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.
If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.
Two articles I recently read brought me to a similar recognition, but most aptly stated by Joseph Schumpeter,The Economist, March 14, 2015 — “People still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together.