In reading a recent article by The NEWS’ long-time refrigeration columnist, Joe Marchese, titled “Ice Breaker: Do It Right - Clean, Dry, and Tight,” I realized that two out of three of those items apply to advertising. Clean and tight are essential to do it right.
Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.
If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.
Two articles I recently read brought me to a similar recognition, but most aptly stated by Joseph Schumpeter,The Economist, March 14, 2015 — “People still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together.
Company Was Finding It Inefficient and Costly to Manually Locate, Organize, and Share Up-to-Date Materials
February 20, 2015
Goodman Manufacturing Co. Inc. has selected MediaValet to aggregate, organize, secure, and share its large collection of product photos, videos, diagrams, and technical information with its nationwide network of dealers.
I have seen how a marketing agency can lead companies to success and help increase sales year after year. Here are a few tips on how your company can benefit from utilizing an experienced full-service marketing agency.