Articles Tagged with ''marketing''

Know Your Audience

April 7, 2014
Stop trying to sell equipment to the wrong people.
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Metro, Rural Marketing Are the Same, Only Different

Similar HVAC Tasks, Different HVAC Angles
October 14, 2013
Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.


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Don’t Market on the Cheap

Your Sales and Reputation Will Suffer
July 8, 2013
Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.


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Celebrate Self-Promotion Month with 3 Top Marketing Tips

September 25, 2012
September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.


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How Does Your Brand Look Online?

Five Steps to Keep From Looking Like a Homeless Street Vendor
April 9, 2012
There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.


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Going Against the $29 Tune-Up

April 2, 2012
Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up. So is the $29 tune-up an effective marketing tool that can be used to beef up the customer base? Or is it a pernicious practice that lowers the bar for the HVAC industry? It all depends on your outlook.


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Resource Guide to Indoor Air Quality

February 27, 2012
To aid contractors seeking to enter the IAQ market, manufacturers offer a full array of tools to assist in the marketing and selling of products and systems to the homeowner during replacement sales, service calls, and scheduled maintenance visits. This guide provides a sampling of the resource materials and assistance available.


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Uponor North America Welcomes New General Manager of Canada

February 27, 2012
Uponor North America named Charlie Harte as general manager of Canada. Harte will be responsible for sales and marketing leadership of the Uponor Canadian business.


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The Art of Marketing High-End Furnaces

November 14, 2011
There are many ways that HVAC contractors can market high-end furnaces to consumers, either by emphasizing the quality and uniqueness behind the name brand or by pointing out the many high-tech features that homeowners hear so much about.


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Marketing Magic: Exposing Modern Marketing Myths

October 17, 2011
Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet.


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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

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NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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