- Residential Market
- Light Commercial Market
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- Components & Accessories
- Residential Controls
- Commercial Controls
- Testing, Monitoring, Tools
- Services, Apps & Software
- Standards & Legislation
- EXTRA EDITION
“The HVAC manufacturers and distributors just did not understand the value of the Internet when it came to marketing to our customers and the cost to have a custom Website developed was too expensive in 2000 for a small contractor,” said Smith.
According to him, the primary target market for the home services industry is the female age group of 30-55 with over $100K of household income. “These consumers are very comfortable with making purchasing decisions on the Internet, and HVAC contractors fail to influence this target market by having pictures of vans and buildings on their Websites,” he said.
“The target-market consumers are looking for friendly, dependable, and genuine contractors representing brand name equipment. In digital marketing, this message has to be conveyed in approximately 30 seconds - the average length of time a person will stay on a Web page.”
According to the owners, Write2Site has spent years researching Internet-based purchases and has produced a formula that works for the HVAC contractor.
“We take the traditional HVAC contractor and through proprietary methods, present them as the desired contractor that will solve the consumers’ home comfort issues,” said Smith. “We differentiate HVAC companies’ messages by removing the primary focus off of pictures of equipment, vans, buildings or technicians and focus the message on home comfort and safety. We accomplish this transformation with technology - Websites, search engine optimization, e-mail, and digital marketing.”
For more information, visit www.write2site.com.
Publication date: 04/06/2009