Contractor Launches Digital Marketing

April 6, 2009
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ATLANTA - Write2Site, a digital marketing firm that specializes in promoting the HVAC contractor on the Internet and e-mail, launched its newly redesigned Website, Chris Smith, a former HVAC contractor, and his wife Michele, own the firm. The couple owned a HVAC contracting firm for over six years before selling it in 2004. As an HVAC contractor, Chris was frustrated with the options available for marketing his business.

“The HVAC manufacturers and distributors just did not understand the value of the Internet when it came to marketing to our customers and the cost to have a custom Website developed was too expensive in 2000 for a small contractor,” said Smith.

According to him, the primary target market for the home services industry is the female age group of 30-55 with over $100K of household income. “These consumers are very comfortable with making purchasing decisions on the Internet, and HVAC contractors fail to influence this target market by having pictures of vans and buildings on their Websites,” he said.

“The target-market consumers are looking for friendly, dependable, and genuine contractors representing brand name equipment. In digital marketing, this message has to be conveyed in approximately 30 seconds - the average length of time a person will stay on a Web page.”

According to the owners, Write2Site has spent years researching Internet-based purchases and has produced a formula that works for the HVAC contractor.

“We take the traditional HVAC contractor and through proprietary methods, present them as the desired contractor that will solve the consumers’ home comfort issues,” said Smith. “We differentiate HVAC companies’ messages by removing the primary focus off of pictures of equipment, vans, buildings or technicians and focus the message on home comfort and safety. We accomplish this transformation with technology - Websites, search engine optimization, e-mail, and digital marketing.”

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Publication date: 04/06/2009

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