Newsline

Contractor Launches Digital Marketing

April 6, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

ATLANTA - Write2Site, a digital marketing firm that specializes in promoting the HVAC contractor on the Internet and e-mail, launched its newly redesigned Website, www.Write2Site.com. Chris Smith, a former HVAC contractor, and his wife Michele, own the firm. The couple owned a HVAC contracting firm for over six years before selling it in 2004. As an HVAC contractor, Chris was frustrated with the options available for marketing his business.

“The HVAC manufacturers and distributors just did not understand the value of the Internet when it came to marketing to our customers and the cost to have a custom Website developed was too expensive in 2000 for a small contractor,” said Smith.

According to him, the primary target market for the home services industry is the female age group of 30-55 with over $100K of household income. “These consumers are very comfortable with making purchasing decisions on the Internet, and HVAC contractors fail to influence this target market by having pictures of vans and buildings on their Websites,” he said.

“The target-market consumers are looking for friendly, dependable, and genuine contractors representing brand name equipment. In digital marketing, this message has to be conveyed in approximately 30 seconds - the average length of time a person will stay on a Web page.”

According to the owners, Write2Site has spent years researching Internet-based purchases and has produced a formula that works for the HVAC contractor.

“We take the traditional HVAC contractor and through proprietary methods, present them as the desired contractor that will solve the consumers’ home comfort issues,” said Smith. “We differentiate HVAC companies’ messages by removing the primary focus off of pictures of equipment, vans, buildings or technicians and focus the message on home comfort and safety. We accomplish this transformation with technology - Websites, search engine optimization, e-mail, and digital marketing.”

For more information, visit www.write2site.com.

Publication date: 04/06/2009

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con