HVAC Breaking News

May 16, 2002: NATE Media Tour Scheduled

May 16, 2002
/ Print / Reprints /
/ Text Size+
MCCLEAN, VA — The satellite television media tour for North American Technician Excellence (NATE) has been scheduled for May 23, 2002. The program will broadcast from Chicago, IL, to a nationwide audience. NATE is expecting to reach the largest markets containing NATE-certified technicians.

The media event will feature Beverly DiJulio, host of the “Handy Ma’am” television series, and Pat Murphy, director of technical development for NATE. DiJulio and Murphy will answer air conditioning questions from reporters. The duo will also encourage consumers to seek NATE-certified technicians to service their hvac systems.

NATE will offer background footage and “live” interviews to various stations across the Unites States. Reporters will call in questions for Murphy and DiJulio, and then the information will appear as one- to three-minute local TV segments.

NATE has opted to pitch the concept to the 14 largest markets where NATE-certified technicians are employed. These markets include San Diego, CA; Jacksonville, FL; Chicago, IL; Indianapolis, IN; Baltimore, MD; New Jersey (served by New York and Philadelphia); New York, NY; Cincinnati, OH; Columbus, OH; Philadelphia, PA; Pittsburgh, PA; Dallas-Ft. Worth, TX; Houston, TX; Richmond, VA; and Northern Virginia, as well as CNN and the national affiliates for CBS, ABC, NBC, and PBS.

Although the stations may pick up the information, the piece may not run for two to five days thereafter because of fast-breaking local news, or it may be shelved for future use. NATE says that local contractors have to be prepared and make consumers aware that they employ NATE-certified technicians.

The organization will also make stock footage of the media event available at a cost to contractors with NATE-certified technicians if they wish to use it for local cable access advertising/public information/infomercials. This footage will be available in June.

Publication date: 05/13/2002

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by James Siegel

You must login or register in order to post a comment.



Image Galleries

2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.


NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

More Podcasts


NEWS 01-26-15 cover

2015 January 26

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con