Trane Goes to the Extreme
The face of the Extreme Team promotion is the Extreme Man who represents service contractors as he performs his job in the heat of the summer and the cold of winter to keep his customers' HVAC systems up and running. He's also the building owner that does everything from plunging toilets to making sure his chiller plant is operating at peak efficiency.
"Our goal is to connect with the service contractor and building owner, and provide them with incentives and access to vendors, parts, and products that will help them do their jobs under any condition," said David Coghlan, vice president of global parts for Trane. "This promotion is designed to be fun while consistent with how service contractors and building owners view the Trane brand â€“ engaging, expert, and committed."
For more information, go to www.servfirst.net.
Publication date: 03/13/2006