North Central / Regional Reports

Master-Bilt Announces New Midwest Manufacturer's Reps

NEW ALBANY, Miss. - Master-Bilt, a manufacturer of commercial refrigeration equipment, has announced the appointment of two new manufacturer's representative firms: Grand Rapids, Mich.-based HRI Inc. to cover Michigan and Indiana, and Kearney, Mo.-based Heartland Reps LLC to cover southern Illinois, Nebraska, Kansas, Missouri, and Iowa.

HRI believes Master-Bilt's equipment will be a positive addition for clients. "We were looking for a new walk-in manufacturer, and when we looked at Master-Bilt, we were not only impressed with their walk-ins, but their extensive product line, customer support, and good name within the industry," said Mitch Reilly, president, HRI Inc.

Heartland Reps LLC is also excited to join forces with the Master-Bilt team. "Working with Master-Bilt, we are able to specify a broad range of equipment options, rather than a single piece, a benefit our customers will certainly enjoy," said Rocky Brock, president, Heartland Reps LLC.

"Master-Bilt is excited to end the year on such a high note," said Bill Huffman, vice president of sales and marketing at Master-Bilt. "We believe [the] companies are a perfect match to Master-Bilt, with each possessing traits and characteristics we deem important, including superior support, intelligent design, and a strong presence in the marketplace."

Publication date: 12/26/2005

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