Newsline

HVAC Television Campaign Begins

May 1, 2006
/ Print / Reprints /
ShareMore
/ Text Size+
DALLAS - Service Experts Inc. has launched its first series of television commercials. The new television campaign is an extension of a print campaign run by advertising agency Calise and Sedei. It identifies the five standards of excellence that Service Experts highlights to differentiate itself from other HVAC competitors.

"The television campaign sets up exaggerated real-life scenarios to play off just how uncomfortable you can be when your HVAC is not working," said Don Sedei, executive creative director of Calise and Sedei.

The brand campaign leverages the Service Experts Inc.'s five standards of excellence: quality service every visit; daytime, nighttime, on-time service; North American Technician Excellence (NATE) certified professional technicians; respect for homeowner and the home; and always easy to work with.

"The consumer views a heating and air conditioning purchase or repair as a grudge purchase," said John Lee, managing director of Calise and Sedei. "We are trying to position Service Experts as a value purchase, tied to creating total indoor comfort."

Each of the 130 Service Experts centers can customize one or more of the seven spots to meet specific market and promotional needs.

Publication date: 05/01/2006

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

More Podcasts

ACHRNEWS

NEWS 01-26-15 cover

2015 January 26

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con