Danfoss' New Take-Out Special

BALTIMORE - The Danfoss Take-Out Special, a new promotional campaign, rewards refrigeration and air conditioning contractors with a $5 fast food gift card for every purchase of a KPU pressure control or thermostat at participating wholesalers.

Development of the KPU products began when Danfoss invited contractors and technicians to put together wish lists for a new pressure control design. Representative technicians from every level of expertise formed into focus groups and worked with Danfoss throughout development and field testing, to ensure that the features the technicians wanted were included and gave them the benefits they wanted.

"With the Take-Out Special, we are reaching out to refrigeration and air conditioning contractors," said Jeff Douglas, vice president of aftermarket for Danfoss. "We have significantly expanded our sales coverage, redesigned products for the American contractor, and we offer unparalleled service and support to exceed their needs."

Publication date: 04/03/2006

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