Aire Serv Part Of Consumer Magazine Launch

WACO, Texas - Aire Serv Heating & Air Conditioning and sister company Mr. Electric have teamed up to launch My Home Life magazine, a quarterly consumer publication for the companies' customers. The Winter 2004 issue, just published, is expected to reach approximately 100,000 people.

Doyle James, president of Aire Serv, told The News that plans are being made for an even larger distribution. "Starting in the first quarter of 2005, we will have quarterly issues representing 200,000 up to 500,000 pieces as more of the Dwyer Group companies join in," he said. "Our independently owned franchise locations will have the ability to add inserts specifically in their market such as magnets, video CDs, special offers, and more."

James added there is a "secondary benefit of the magazine that is probably the most compelling benefit of all. The Dwyer Group is made up of six franchise concepts and an associate company, all of whom serve the same customer. As the other Dwyer Group franchise concepts participate in the publication, the total number of pieces delivered into the market increases, creating a tremendous cross-marketing opportunity."

For more information, visit

Publication date: 12/20/2004

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.


NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

More Podcasts


NEWS 05-18-15 cover

2015 May 18

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Legislation and Regulation

What legislative/regulatory issue is most important to you as a HVAC business owner?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con