Marketing Tips Abound At ACCA Chapter Meeting
Michel put on his marketing hat to discuss ways that members of the Indiana chapter of the Air Conditioning Contractors of America (Indiana ACCA) could market their businesses in a highly competitive market.
He provided a list of 101 marketing ideas and asked each contractor to pick five that they liked the best - and choose one to implement right away.
The first idea on this list - price for profits - has a direct bearing on a company's survival, according to Michel. "The No. 1 reason contractors fail is that they don't charge enough," he said.
He explained that the costs of buying and keeping a customer should be considered when establishing a pricing structure.
"It costs $200 to $300 on average to get a customer," he said. "And you don't make money on them unless they become a repeat customer."
Some of the other ideas on his list include:
For the complete list of marketing tips, visit www.comanchemarketing.com. For information on the Service Roundtable, visit www.serviceroundtable.com.
Publication date: 02/14/2005