Eleven Copywriting Secrets for Successful E-mail Marketing

June 26, 2006
/ Print / Reprints /
ShareMore
/ Text Size+
Employ these top 11 tips properly and you'll see your e-mail marketing results skyrocket:

1. Your e-mail "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand name.

2. Send e-mails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can't be, don't send an e-mail until you have something beneficial to say.

3. Start your e-mails with the specific benefit the reader can get from your message. You have no more than three seconds to pass the crucial "what's in it for me?" test.

4. The copywriting tone and language should be personal and conversational, instead of stuffy and corporate.

5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.

6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.

7. Test your subject lines and offers on small segments of your list before you send the e-mail to your entire list.

8. Include "E-mail this to a friend" service in all your communications for pass along and viral marketing.

9. Tell your recipients to "white list" your e-mail address so your future e-mails don't end up in the spam filter.

10. Remail nonopens again one week later. This works great if your e-mail service can pinpoint this information.

11. Copyrighting of your e-mails and online marketing is your No. 1 key to much higher leads, sales, and profits. So don't entrust it to anyone other than an experienced successful copywriter and the best one you can afford. This is not the time to be penny-wise and pound-foolish.

Mike Pavlish of Profit Boosters Copywriting has written hundreds of successful e-mail andonline promotions for clients since 1978. Contact him at www.profitboosterscopy.com.

Publication date: 06/26/2006

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

More Podcasts

ACHRNEWS

NEWS 01-26-15 cover

2015 January 26

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con