As part of a series of leadership interviews on audio CD named “Profiles in Wholesale Distribution Leadership,” Volume V focuses on one particular distributor’s commitment to knowing and understanding the customer. Titled “The Power of Knowing Your Customer,” this volume is a two-CD set. Randall W. Larrimore, recently retired president and chief executive officer of United Stationers, a distributor of office products, discusses knowing the customer’s market, helping the customer sell, and thinking like the customer.
National Association of Wholesaler-Distributors, 1725 K St. N.W., Ste. 300, Washington, DC 20006; 202-872-0885; 202-296-5940 (fax); www.naw.org.