Bryant Wraps Up Largest Dealer Meeting

LAS VEGAS - Bryant Heating and Cooling Systems held its national dealer meeting here Feb. 18-20 at the Rio Hotel and Casino. The meeting attracted over 3,500 dealers and distributors, making it the largest national dealer meeting in the company's history. According to Bryant, the highlight of the meeting was the introduction of the Evolution System, which combines the company's HVAC units and indoor air quality (IAQ) accessories into an integrated system that is powered by one control unit.

"The Evolution System was designed with both consumer and dealer input in order to deliver unprecedented levels of comfort," said Halsey Cook, president of Bryant. "We believe that the Bryant Evolution System is going to revolutionize the entire HVAC industry and are proud to be leading the charge."

In the photo above, Cook (right), gives a preview of the new Evolution System to a group of Bryant dealers including (from left) Steve Sinkie of Heating & Cooling Two, Maple Grove, Minn.; and Steve Grohn and Troy Gregory of Standard Heating & Air Conditioning, Minneapolis.

The company stated that the product will result in energy savings, longer heating and cooling cycles at lower fan speeds, and more consistent temperatures. The system is available for shipping this month.

At the meeting, Bryant also introduced its new product tier strategy, which takes the company's products and groups them into three categories. The Evolution System is the top tier, while the middle tier will be the Preferred Series, which includes all deluxe, Puron-based air conditioning and heat pump systems. Bryant's base tier, the Legacy Line, will be offered for both the add-on and replacement markets, as well as residential and new construction.

The company also introduced attendees to the numerous enhancements to its IAQ and commercial products.

Besides receiving product information, dealers also listened to the various speakers who were on hand. Dr. Lowell Catlett discussed consumer lifestyles, Sharon Roberts introduced tactics for reaching women and couples as consumers, advertising executive Tony Bucci talked about the value of a brand, and motivational speaker Harvey McKay discussed solutions to common business problems.

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Publication date: 03/22/2004

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