Newsline

ACCA Plans Workshops

ARLINGTON, Va. — According to the Air Conditioning Contractors of America (ACCA), the organization is planning a series of workshops on management and marketing issues at its annual conference. The 2003 ACCA Conference & Indoor Air Expo will be held March 12-15, 2003, in Palm Springs, Calif.

The management track of education sessions include eight separate workshops.

Marketing expert Adams Hudson of Hudson Ink. will present “7 Common HVAC Marketing Mistakes.” Hudson will review the most common misperceptions held by contractors regarding advertising and sales.

“Problem Solving Made Easy” will be led by Al Roach of Callahan/Roach & Garofalo. Roach will lead participants through six steps for solving business problems. Attorney Laurie Baulig of Porter & Baulig will present “What You Don’t Know About Your Contract Can Hurt You.” ACCA says this session will help contractors understand what to ask for in a contract and what to avoid.

Dennis Haley of Academy Leadership will lead “The Leadership Compass.” The course will use principles taught at West Point and the Naval Academy to demonstrate leadership philosophy that perpetuates self-discipline, honor, and integrity to get extraordinary performance from ordinary people, the association says.

“Marketing Matters!,” led by Victoria Barnes of Nelson, Mullins, Riley & Scarborough, is designed to teach contractors how to conduct a marketing audit, draft a marketing plan, and launch a community relations campaign.

Other workshops include “The Benefits of Extended Service Agreements,” led by Ray Isaac of Isaac’s Heating & Air Conditioning; “Your Team’s Self-Esteem: The Bridge to Productivity,” led by Mike Callahan of Callahan/ Roach & Garofalo; and “Growing Profits Through Fleet Safety,” led by Bob Axelrod of Cooling Equipment Service.

The management track is just one of four tracks featured at the conference. Other workshops will focus on commercial contracting, residential contracting, and mold/IAQ services. An educational track is also offered for spouses and guests.

For more information, call 703-575-4477 or go to www.acca.org.

Publication date: 02/03/2003

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by James Siegel

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.

Podcasts

NEWSMakers: Leslie McDowell

Leslie McDowell, director of communications at the Building Performance Institute Inc., discusses the nonprofit organization's new homeowner centric website. Posted on April 10.

More Podcasts

ACHRNEWS

NEWS 04-20-15 cover

2015 April 20

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Global Warming

Do you believe in man-made global warming?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con