Survey: Website Brings No Business
Their feedback was compiled from a recent Confidential Information Exchange.
“Not one contractor responding to the survey reported generating business off the firm’s website,” said Frank Versagi, ASAM managing director. “There is no doubt that contractors’ websites have yet to prove effective in actually bringing in business. In fact even loyal customers tell the contractors that they almost never visit the websites. They call, fax, and seldom e-mail.
“That same disinterest or unease with working online carries over into hyperlinking to ASAM’s website. Although 77% of the responding companies have a website, half of them turned down the opportunity to have their sites hyperlinked to the association’s website.”
Some of the contractors’ comments about company websites included:
Versagi still believes in the benefits of having a website with links to the association and to manufacturers. “Although we don’t measure hits, indications are that ASAM’s website is used mostly by owners, architects, and general contractors — around Michigan and around the country — who are looking for a subcontractor,” he said.
Publication date: 04/15/2002