Tuesday, Jan. 28, 2003: Zoning Marketing Alliance Holds Meeting At AHR Expo
Attendees discussed promotional ideas to get the word out about zoning. Dennis Laughlin, ZMA president said, “We need some vehicle to get us some more publicity. Our mission is to create awareness.”
Inform ContractorsRuth King of hvacchannel.TV said it is important that contractors learn more about zoning, including how to sell it and install it. “Contractors need to hear about zoning success stories from other contractors,” she added.
ZMA member Mike Reilly of EWC Controls, Inc., supported King’s statement. “Our estimates are that only 10 percent of HVACR contractors are selling zoning.”