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Hudson, Ink: MARKETING PROGRAM

HVAC Marketing Power-Pack is a “turn-key” marketing system that contains dozens of proven, ready-to-run ads, states the company. Included in the package are eight manuals covering different aspects of HVAC marketing, a CD-ROM for instant printing or customizing of ads, and three hours of audio cassette coaching and seminar topics. Also included are a “Competitive Intelligence Guide” for information gathering, a Yellow Pages manual to increase Yellow Pages ad performance, and a tips and strategies manual that covers over 100 money savers/profit builders. The system also offers a “Telemarketing Performance” handbook, ongoing support through a biweekly marketing newsletter, and multiple discount coupons for services.

Hudson, Ink, 313 North Hull St., Montgomery, AL 36104; 800-489-9099; 334-262-1115 (fax); www.hudsonink.com (website).

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