Newsline

American Standard Reveals Brand Strategy

March 30, 2002
/ Print / Reprints /
ShareMore
/ Text Size+
TYLER, TX — American Standard Heating & Air Conditioning announced its new brand positioning strategy at its annual distributor meeting in January, which was held at the Sawgrass Marriott Resort in Jacksonville, FL.

The strategy will become apparent in new television and print ads debuting in April, and according to American Standard, the advertising campaign will emphasize its leadership role in manufacturing products “that work better by design.” The company also says that this new positioning will take advantage of American Standard’s history in home comfort and provides a common message to the consumer about the brand.

Together, American Standard Heating & Air Conditioning and American Standard Plumbing will share the new theme, “New Standards For Living.”

“We are excited about the direction for the brand and the potential for synergy between hvac and our plumbing products group,” said Paul Trotter, national sales manager for American Standard Heating & Air Conditioning. “Not only will consumers and dealers see a much larger American Standard media presence, we will be delivering the most powerful product performance message we have ever delivered.”

Publication date: 04/01/2002

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by James Siegel

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Jim Johnson

Jim Johnson,an experienced trade school and community college instructor, discusses the HVAC industry and his column in The NEWS, ‘The Service Ticket.’ Listen now for a hint to the Not Enough Heat question from the Dec. 15 issue. Posted Jan. 30.

More Podcasts

ACHRNEWS

NEWS 01-26-15 cover

2015 January 26

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con