Fourth of July Promotion May Cost Company $$$
The one stipulation is that on July 4, the temperature must hit 92Â°F at the national weather station at T.F. Green Airport. Last year the temperature hit 91Â° on the Fourth of July.
A brunch to celebrate will be held, where checks as high as $14,800 may be distributed. According to Continental, if the temperature reaches its lofty goal, this will be the single largest one-day distribution of money back to consumers participating in a local retail promotion.