Johnstone E-Commerce Program Has Local Touch

PORTLAND, OR — National hvacr distributor Johnstone Supply, Inc., has launched a custom-designed online ordering and local store website program, enabling its customers nationwide to search catalog information and place orders over the Internet 24 hours a day, seven days a week. With this program, each Johnstone store now features its own website, providing local information and retaining local customer service and relationships.

Each of the cooperatives’ 248 stores will register their own customers for online ordering, and orders will be tracked and fulfilled by the local store. Each store has been provided an “electronic storefront” which can be customized to provide online customers information specific to their location, including general store information, store-specific product offerings and availability, and notices of in-store sales, promotions, or customer training and demonstrations.

The traditional Johnstone catalog can now be viewed online, with images and descriptions of each of the more than 17,000 products found in the printed catalog. The online version provides the ability to search by product category or specific part.

Gary Daniels, president of Johnstone Supply, said, “Our unique cooperative model is so successful because of the relationships these local stores have with their customers. This new system keeps those Johnstone customers who prefer to order online in touch with their local store and staff, and keeps the e-commerce business and profits for that store as well.”

Customers logging onto the corporate website ( are now directed to their closest or preferred store’s individual website.

Publication date: 04/16/2001

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Greg Mazurkiewicz

You must login or register in order to post a comment.



Image Galleries

2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C.


NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

More Podcasts


NEWS 05-25-15 cover

2015 May 25

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


The EPA has approved several hydrocarbon (HC) refrigerants for HVACR applications. Do you support the use of HCs?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con