Group Takes Aim at a ‘Monster Market’

CHICAGO, IL — “The replacement market is a monster market and we are going to focus on it.”

That was one of the messages offered by Contractor Success Group president Bill Efird to prospective members during CSG’s most recent quarterly convention here.

Efird, a former contractor, said utilities, consolidators, and large hardware chains are changing the face of the industry — especially the aftermarket sector.

To be successful in installation and aftermarket, contractors need to overcome several challenges, including the limited geographical area they serve and a shortage of available technicians.

Such challenges can be met by organizations like CSG. “Our motivation is to help the people in this room,” he told prospects. “A lot of what we do makes us different and unique. We have put our money where our mouth is.”

He noted that CSG offers a variety of services for its initial fee of $3,000, including four annual conventions and regularly scheduled training programs for business operations and mechanical systems. (Registration is covered by the annual fee; transportation and housing are paid for separately.)

Also offered is an in-house advertising agency to work with members on company letterhead, door hangers, etc., which can be purchased at reduced costs. A website with step-by-step training procedures is also available. The organization holds a yearly “sales extravaganza” in Las Vegas, NV, and offers a “preferred vendor program” for increased buying power.

Publication date: 09/18/2000

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