Bowen Update: Postcards Have the Edge

MUSKEGON, MI — It didn’t take long for the seeds to bear fruit for Don Bowen and his company, Bowen Refrigeration, Heating, and Cooling.

Bowen, the winner of The News’ “Do You Want to Grow Your Business?” contest, has put into action some of the recommendations recently passed on from business consultant Ruth King, president of American Contractors Exchange. For instance, Bowen recently sent out preseason a/c “tune-up” postcards, instead of letters, on the advice of King.

“The postcards have worked better,” Bowen informed The News.

The Muskegon, MI, contractor estimated that 3,500 cards were mailed and the response rate has been at least 5%, probably higher. In the past, Bowen sent letters, which King said are too easy to discard without reading. She suggested a simple postcard would be a better marketing tool.

So far, so good.

“We might have as many as 300 responses when it’s over,” said Bowen.

In next week’s issue, find out what Bowen learns in regard to service agreements.

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by John Hall

You must login or register in order to post a comment.



Image Galleries

2015 AHR Expo

Photos from the 2015 AHR Expo at McCormick Place in Chicago.

Posted: February 19, 2015


NEWSMakers: Michael Nark

Michael Nark, CEO of BuildingIQ, talks about the company’s software platform which works with existing building management systems in commercial buildings to adjust HVAC operations to increase cost savings and the future of the building automation and controls market. Posted on March 20.

More Podcasts


NEWS 03-23-15 cover

2015 March 23

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

HVAC Trends

The NEWS regularly reports on HVAC industry trends in our weekly issues. What trends do you see?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con