HTPG Unveils New Corporate and Brand Websites
Company says new sites are mobile-friendly, easy to navigate, and content-rich
DULUTH, Ga. — Heat Transfer Products Group LLC (HTPG), manufacturer of commercial refrigeration equipment sold under the brands of Russell, Witt, Kramer, and ColdZone, has announced the launch of five new websites.
The company said the redesigned HTPG corporate and brand sites feature a clean design that utilizes the latest web technologies such as responsive web design, enabling the site to adapt and flex in real-time to any/all screen sizes and devices. The websites are easy to read on a cell phone, tablet, laptop, or desktop computer, making information quickly accessible when on-the-go.
The development of the new websites was a collaboration between HTPG and its parent company, Rheem. “Our HTPG team and Rheem’s digital services team completed rigorous development and thorough quality assurance testing to roll out these customer-focused, easy to navigate websites. The new sites are mobile-friendly and are simple to use,” said Paul Westbrook, HTPG’s director of sales and marketing. The new sites run entirely off of the Rheem cloud network and its application program interface (API) service.
The redesigned websites feature quick, simple navigation making it easier to find information in fewer clicks. Pull-down menus display the scope of available equipment and are organized by main equipment categories. Product and sub-category landing pages provide an overview of all available items. Individual product landing pages contain information about each unit along with hyperlinks to catalog literature and other data, all from the same page. Image sliders located at the bottom of category and product pages allow single click access to other similar types of equipment.
Additional pull-down menus provide direct access to product literature, contacts, and support for technical data, inventory, software, and more. The new Frequently Asked Questions (FAQs) pages provide detailed answers to the top technical, engineering, product application, sales, customer service, ordering, payment processing, and warranty questions to help customers get the answers they need 24/7.
Mobile-friendly, easy-to-use lookup tools that work seamlessly on any device have also been incorporated into the new design. HTPG’s shipment lookup tool includes hyperlinks to assist customers in tracking their shipments. The parts and equipment inventory tools make it simple to search for and sort information. Finding a local sales representative or equipment wholesaler is just a few clicks away with the new sales representative/wholesaler search tools.
The new websites can be accessed at:
HTPG — www.htpgusa.com
Russell — http://russell.htpgusa.com
Witt — http://witt.htpgusa.com
Kramer — http://kramer.htpgusa.com
ColdZone — http://coldzone.htpgusa.com
Publication date: 12/5/2016